By PHATHUTSHEDZO LUVHENGO
JOHANNESBURG, South Africa – Indeed United Colors of Fashion (UCOF) is a non-profit organization like no other; it stands adamant on its ideas. This not-for-profit organization goes beyond donation to “real help”.
Who can genuinely relate fashion with charity work, or who might have thought that a not-for-profit organization can use fashion for humanitarian aid?
Surely relating fashion with Charity may seem as a myth to many, but to UCOF it´s just a reality that comes with lots of ecstatic activities. Yes, fashion can be used for humanitarian aid here. Charity donations, it´s not always about donating money but doing what you do best and what you enjoy most to help those in need. Inspired by their family calamities, Ciano Clerjuste, the president and chairman of the board, Veronica Rovegno, Vice President – and a lot of other fashionistas, Wall Street bankers, socialites and philanthropisted listed on their website use fashion for humanitarian causes.