BY: Jamil Khan
It is in giving that we receive, and what we receive is not always equal in form or proportion to what we gave. This is a concept that our world of concrete thinkers and organized successes often fail to grasp. The holiday season has become somewhat of a rat race of consumerism, in which the most ostentatious contender wins and we have lost sight of the symbolism behind Christmas. Do we really think that the commemoration of the birth of Christ was intended to placate one another with expensive gifts and in so doing bankrupt ourselves until the next season arrives? The character of Christ indeed contradicts this practice.
Of course, the Christmas spirit should be exciting for all and the tradition of exchanging gifts with loved ones is dearly cherished. So why not have yourself a United Colors Of Fashion Christmas and make a donation to our mission of helping kids with HIV/AIDS in Soweto, in lieu of Christmas gifts? Using the many gatherings that occur during this time, you can raise funds and encourage others to do the same, to give children in Soweto a glimpse of the Christmas we have experienced ad nauseam.
Another initiative of UCOF has been launched as the “Birthday Pledge”. We have offered the platform that is UCOF to allow people to use their birthdays as an opportunity to raise funds for our mission, instead of receiving gifts. Friends and family can make a 100% tax-deductible donation to our 501(c)(3) organization. This is the way we intend to honor the spirit of giving this season, and those to come.
Charity is often on many people’s minds, but the details of “where, how and who?” are often overwhelming. UCOF has made it a bit easier this holiday season, and we believe that giving is the gateway to happiness.
Thank you to our donors, sponsors, staff and followers – this year has been phenomenal and would have been impossible without you. The unending support for our mission has made our world a better place to live in and will make a colossal impact on the lives of our children. We commend you.
We wish you a Merry Christmas, Feliz Navidad, Joyeux Noël, Froehliche Weihnachten and a Happy New Year!
May God bless you!
Jamil Khan is a Psychology graduate from Stellenbosch University with a keen interest in fashion, social upliftment and research. He is a United Colors Of Fashion press intern, based in Johannesburg, South Africa.