United Colors of Fashion likes to highlight individuals who have committed themselves to making a positive difference in their communities while using fashion as a tool. Every week, UCOF recognizes a leader who has shown tremendous passion for philanthropy and fashion, whether regionally or world-renowned.
This week, United Colors of Fashion would like to highlight a young achiever of resembling values– Joy Ubani. Joy is an entrepreneur, and the Founder of the Beneath Your Beautiful campaign, a platform aimed to encourage girls and women to embrace their identities and boost their self-esteem. Originally from California, this ambitious woman currently resides in London, and has been able to take her passions internationally. Joy is a fashionista, and has a passion for blogging, traveling, bringing dreams to life and engaging with those who do the same.
What is Beneath Your Beautiful, and what was your motivation for creating this campaign?
Beneath Your Beautiful began as a social enterprise to facilitate discussions and challenge the media’s ideas of fashion and beauty. It has evolved into a platform purposed to inspire women to pursue their passion. Through BYB, women are encouraged to journey together to reinvent the way media shapes our self-confidence.